A target audience

One very important way to maintain a presence on the internet is to target an audience. I have found that lighthouse paintings have provided me with a niche that can easily be googled as opposed to paintings I do in the mountains which have no real keyword. Hence, no one can really find my mountain paintings as the keyword is simply too broad. Most people that find my lighthouse paintings and prints do so because they are Googling a particular lighthouse such as Sullivan Island lighthouse so it's important to use the word "Sullivan Island" as much as possible in your description to help Google rank it.