Friday, December 29, 2006

Web sites and your artwork

The only way I know to sell your paintings or prints on the internet is to have a niche market for your work. I paint many different subjects. In the summer when I'm in my studio in the North Carolina I do landscapes of the Blue Ridge mountains, barns, etc. The problem is that no one knows how to look for such a thing on the web because it's such a broad subject. Now if I were to feature paintings of Mount Mitchell and someone was trying to find a painting of Mount Mitchell, then a search would be able to find my niche. Otherwise it's lost in a sea of general ties.
I've done two books on lighthouses and just by accident, I found a niche market for lighthouse prints. The important thing to know is that people who order lighthouse prints are not interested in buying a print of a lighthouse. They are interested in buying a print of a particular lighthouse because it has personal meaning to them. Any lighthouse won't do. On my website I feature lighthouses and when someone is looking for a print of the "Morris Island Lighthouse", well, I just happen to have it and it's easy to find. It's the only way I know of so far to be successful on the web. I suppose there might be a niche for "fantasy lighthouses" as well. In any case, generalities don't work well if you are trying to promote your work. Be specific.
(Pictured is a painting I did of the Brandt Point lighthouse in Nantucket)

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